The Upside Has Made A Surprising Amount Of Money

Lantern Entertainment inherited the film when it bought the assets of The Weinstein Co., and THR's sources estimate Lantern could see a return of $40M-$50M -- before talent participation -- from the box office, home entertainment, and other revenue sources. STXfilms distributed and co-marketed the film, which made enough to recoup the $25M-$35M spent on promotion, and STX may pick up about $12M-$14M from additional percentage points tied to box office milestones.



via dubang

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